Market Research

Market research Techniques encompass both qualitative research like focus groups , in-depth interviews, and ethnography, as well as quantitative research like customer survey, and analysis of secondary data. It includes social and opinion Research, it is a systematic way of gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

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Social Research

Social Research is a technique used by researchers to learn about people and societies so that they can design services that provides various needs to people. Social Research is conducted mostly with NGO’s, State Government Foundation, Corporations, Non-profit Organization, Media Organization, Associations, and Political Ministries. It contains elements of both Qualitative and Quantitative methods to analyze collection of information and feedback from individuals that belong to various backgrounds, ethnicities

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Industrial Research

Industrial Research means the planned research or critical investigation aimed at the acquisition of new knowledge & skills for developing new products, process or services or for bringing about a significant improvement in existing products, processes or services. It comprises the creation of components of complex systems, which is necessary for the Industrial Research, notably for generic technology validation, to the exclusion of prototype

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UX/UI Research

Understanding of the user’s requirements in the context in which they might use a product or service. Minimum Viable Product (MVP) is the design of the optimal product—one that is truly relevant for your users and, subsequently, outperforms your competitor’s. Iterative and continuous application of user research methodologies

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Online Research

Online Research is a research method that involves the collection of information from the internet. Online survey research is much more impactful then the traditional means, considering the ease of access and cost savings they come with. Various tools of the online research are Online Surveys, Polls, Questionnaire, forms, focus groups these are vital in gathering information essential for market research.

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Business Research

Business Research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business

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